Popular Tip

For optimal results, apply cologne to your throat, wrists, chest, or the sides of your neck (opt for one or two of these spots at a time). These are "pulse points" for heat, and they create the best interaction between cologne and your natural oils. Another popular tip is to spray cologne onto the back of your knees before getting dressed, as scents tend to rise.

As a form of application, many men also prefer to spritz cologne into the air and then walk into the resultant mist, although most fashion experts caution against getting any cologne on your clothes -- so sticking to the first application method is best.And finally, the rule I can't repeat enough: No one should smell your cologne unless they're standing close to you. If you enter a room and people three feet away start sniffling, you're wearing too much. When in doubt, use as little cologne as possible. Women want to smell you, not Christian Dior.

• Owning the best colognes is a deal maker or breaker, but in order to make sure you step out looking and smelling like the complete package, make sure you're applying and storing your cologne correctly. Here are some tips:

• Never spray cologne onto your clothes.

• Apply cologne onto pulse points like the back of your knees (before getting dressed), on your wrists, on the base of your throat, and behind your ears.

• Keep your cologne in a dry, cool place, like a drawer or medicine cabinet.

• To make the cologne's scent last longer, "layer on" the same fragrance by using shower gel, moisturizer, or after-shave by the same brand and product line. Every man should have a rotation of at least three cologne bottles, to avoid the risk of being known as a predictable guy.

• Change up your cologne every now and then by always making sure it's appropriate for the time and place, and others will smell style from a mile away.