Both cologne quality and effectiveness are tied to a great range of factors, such as diet, environment, genetics, and behavior (stress, smoking, etc.). But the biggest x-factors are your skin type and PH levels. And the oilier (or dryer) skin is, the more potent (or weak) cologne can smell.
Oily Skin
Skins high in natural oil represent more active body chemistry. This extra oil at the skin's surface can interact with cologne to create longer-lasting, more powerful scents. Alternately, too many natural skin oils (or perspiration) can merge with cologne to form an unwelcome odor. To guard against this, wear less cologne over the course of the day and opt for lighter fragrances, or types of cologne that contain less hints of musk and earth, and more citrus and floral tones. Cologne developed for summertime wear is the best bet for men with oily skin.
Dry Skin
Cologne dissipates faster from dry skin, so it must be applied more frequently. However, because of the ethyl alcohol base, frequent reapplications run the risk of further drying out and damaging your already dry or sensitive skin. What a conundrum...With this in mind, dry-skinned guys should opt for "winter" colognes. These are stronger fragrances, formulated to last longer in drier, colder times, and thereby reducing the need for frequent reapplication.
Sensitive Skin
Arguably the biggest danger for the sensitive-skinned man is wearing strong cologne while wearing other potent skin products. If you're prone to rashes and acne, you're best off refraining from using cologne alongside strong aftershave balms and body sprays. The potential for allergic reactions is simply too great. When it comes to buying cologne for sensitive skin, follow the same rules for dry skin, but also look for colognes that list all-natural ingredients free from synthetic fragrances. I'm especially partial to colognes from small natural health labels.
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